The Perfect Loaf
Ever since we started our company, we've been obsessed with the Instagram account of Maurizio Leo. In the last 10 years, Maurizio has established himself as a leading voice in the sourdough world, having supported thousands of new and aspiring bakers with their sourdough baking journeys. Learn the bread-baking process step by step, from creating a sourdough starter to pulling your first loaf of delicious bread from the oven.
Maurizio has spent 10+ years discovering how to bake delicious and healthy sourdough bread in the home kitchen.
Our Philosophy
Traceable food is trustworthy food.
Flourist was co-founded in 2013 by Janna Bishop and Shira McDermott, a clothing designer and food industry pro respectively, to fill what they saw as a gap in the growing farm to table movement, and to provide supply chain transparency in a whole new food category.
We focus on grains because that’s where we can make the most impact — it’s a cornerstone of kitchens globally. Grains allow us to go big, to give a lot of people access to high quality, nourishing food. Traceable food is trustworthy food.
Our vertically-integrated supply chain connects Canadian farmers directly to people who value quality and craft. Together, we're creating food security for future generations.